Limited time — today $37, price moves to $47 when version 2.0 ships. Get access →
Born Faceless · v1.4

Build a brand people follow — without ever showing your face.

You don't need a ring light, a camera setup, or the confidence to go viral. You need a system. This is it.

Includes a free 30-min 1-on-1 with me Lifetime access All future updates
Mara, the AI avatar built inside Born Faceless
Hero image · images/hero-mara.jpg
The problem

The online business world sold you a lie.

"Just show up. Just be consistent. Just be yourself." As if the only thing standing between you and income is the courage to film yourself.

The external

You've looked at the tools. You've seen the tutorials. You still don't know where to start — or which thing will actually work.

The internal

And honestly? Part of you wonders if you missed the window. If everyone who was going to make it already did.

The deeper truth

But you're smart. You're disciplined. You've built things before. You shouldn't have to choose between your privacy and your income. There's a way to build online without performing. You just haven't seen the system yet.

Ari or Mara at work
Photo of Ari or Mara · images/ari-or-mara.jpg · square
A note from Ari

I built this because nobody else was going to.

Two years ago I was in corporate — good at my job, hitting every metric they gave me. They gave me a 5% raise. I'd been doing this for years. I knew it wasn't going to change.

I wanted to build something of my own. But I wasn't going to dance on TikTok. I wasn't going to make my face the brand. I didn't know if there was a way to do this without performing.

There was. I just had to build it myself.

What I built

I created Mara — an AI avatar that runs my entire account. I have never filmed myself once. The account grew. The guide sold. And women started DMing me to say: "I finally got my avatar."

Born Faceless is the exact system I built — documented, simplified, and handed to you for $37.

— Ari · @digitalari_

Here's how it works

Three steps. No mystery.

01

Get the guide

$37. Instant access to the full Born Faceless system in a private Notion. Work through it at your pace — no deadlines, no pressure.

02

Build your avatar

Follow the step-by-step module in fal.ai. By the end of Module 05 you have a character that looks like you — without being you.

03

Start building

Choose your business path (there are four). Your first seven days are planned for you. Your avatar does the showing up.

What's inside today

9 modules, 2 bonuses, and a real talk page — and growing every two weeks.

Built so you can move one step at a time, build while you learn, and have your first AI avatar online in seven days. New modules and bonuses ship on a rolling basis — every future update lands in your access automatically.

01

The first decision

Figure out who your faceless brand is — before you build anything else.

02

Your AI creative director

Brief Claude or ChatGPT like a studio, not a search engine. Generate your voice, niche, and angles in one session.

03

The character bible

Lock in the identity behind your avatar so it stays consistent across every image you ever generate.

04

Create your avatar (step-by-step in fal.ai)

The module Kim used to finally get her realistic avatar after trying on her own. Under $5 per batch session. No subscription required.

05

Lock in your avatar (360 library)

Build a reusable image library so your character is consistent across every post — and you never start from scratch again.

06

The prompt framework

Never stare at a blank screen again. The exact prompt structure I use, plus the troubleshooting table for when results look off.

07

Bring your avatar to life

Take your still avatar into video so it can talk, walk, and move.

08

The 4 business paths

What to do after the avatar. Own product · UGC · affiliate · audience-first. You pick the one that fits your life.

09

Your first 7 days

The launch plan, already built. By Day 7 you have an avatar, two posts published, and an offer or affiliate link live.

+

Bonus — stuck? Use these

Rescue prompts for every stuck moment. Niche, hook, image not landing, content drying up.

+

Bonus — the full angle library

Every avatar angle, every B-roll scene, every post type — in one library you copy from.

Real talk

The story behind why this exists, written for the woman reading at midnight wondering if she's the only one.

Born Faceless Roadmap — module overview
Roadmap thumbnail · images/thumb-roadmap.jpg
Your First 7 Days — day-by-day action plan
First 7 Days thumbnail · images/thumb-first7days.jpg
The Prompt Framework — copy, customise, create
Prompt Framework thumbnail · images/thumb-promptframework.jpg
The Character Bible — your avatar's face, voice, style and world
Character Bible thumbnail · images/thumb-characterbible.jpg
Full Angle Library — every angle, ready to copy
Angle Library thumbnail · images/thumb-anglelibrary.jpg
Stuck? Use These — open this when your brain freezes
Rescue Prompts thumbnail · images/thumb-rescueprompts.jpg

Bonuses worth more than the guide itself.

The faceless AI tool stack

A side-by-side of fal.ai, Higgsfield, Magnific, and HeyGen — when to use which, what each costs, and which one is actually worth subscribing to.

$47 value

The prompt vault

Every avatar prompt, scene prompt, and content prompt I use — organized so you copy and paste instead of starting from a blank page.

$67 value

The operator's toolkit

Obsidian second-brain template for solo creators, plus my actual ops checklist. Run a digital business without paying for SaaS you don't need yet.

$97 value

The Mara walkthrough

A private Loom walking through how I built Mara from scratch, what I would do differently, and what to copy directly.

$47 value

Lifetime updates

Born Faceless is a living document. New modules and bonuses every two weeks — added to your access automatically.

Included
Born Faceless guide (9 modules + 2 bonuses)$197
30-minute 1-on-1 call with Ari$197
The faceless AI tool stack$47
The prompt vault$67
The operator's toolkit$97
The Mara walkthrough$47
Lifetime updates · new content every 2 weeksincluded
Total value$652
You pay today $37

One-time payment. Lifetime access. Price moves to $47 when version 2.0 ships.

Get instant access
From buyers

What people are saying.

★★★★★

"There is so much information in this guide, and I love how structured it is. I went module by module and checked things off. I finally got my realistic avatar — I'd been trying on my own and couldn't make it work."

K
Kim Born Faceless buyer · Shared on a follow-up call
★★★★★

"I've been following Ari's content on IG for a while and it kept hitting. The second the guide dropped, I grabbed it. Excited to finally build something instead of just thinking about it."

M
May Born Faceless buyer · Shared via DM

Real buyer feedback, shared on a call and via DM. Individual results vary based on effort, niche, and execution.

What's on the other side

Here's the life this builds.

You have an avatar. She posts while you sleep.

You chose a business path and you're building it — without a camera, without performing, without waiting until you feel ready.

People in your life start asking: "Wait, how are you doing this?"

You'll realize you had everything you needed. You were just missing the system.

The faceless brand at work
Success vision image — Mara in a "working" scene · drop at images/success-vision.jpg · 4:5 portrait
Lifetime updates · Currently v1.4

Buy it once. Always have the latest version.

Tools change fast. So does this guide. Every module, every prompt, every workflow — updated as the tools evolve, automatically added to your access. No re-purchase, no upgrade fee, ever.

Coming in v2.0

The video stack

Higgsfield + HeyGen workflows for bringing your avatar into talking-head video.

Coming in v2.0

Content with Claude Code

How to use Claude Code to create content and graphics you'd otherwise pay a designer for.

Coming in v2.0

Characters & cartoons

Beyond realism — how to build stylized avatars, illustrated characters, and cartoon-style brands when realistic isn't the look you want.

Coming in v2.0

The second brain system

Obsidian setup for solo creators — how to organize a one-woman business without the SaaS bloat.

The cost of waiting

The women who start now will be years ahead of the ones who wait. Not because they're smarter or more talented. Because they didn't wait until they felt ready.

The AI creator window is open. It won't stay this wide forever.

Questions you might have

Before you buy.

Do I need to be tech-savvy?
No. Module 04 is a step-by-step walkthrough. If you can follow instructions, you can build an avatar. Kim built hers her first try after the guide.
Is this just about making an avatar?
No — that's Module 04 out of 9. The guide is about what you do with the avatar: which business path you choose, how you start, and how you grow without a camera.
What if I already tried AI tools and got confused?
That's exactly who this is for. The confusion comes from having no direction. The guide gives you direction first, tools second.
How much do the AI tools cost on top of the $37?
Less than you think. Your first batch session in fal.ai usually runs three to five dollars. The guide is built around free or pay-as-you-go tools so you can start without committing to a $30-a-month subscription. You can upgrade later when something is actually working — not before.
Will this work even if I have no audience?
Yes. Module 09 (Your First 7 Days) assumes zero audience. You're building from scratch — that's the point.
How fast will I see results?
By Day 7 of the first-week plan, you'll have an avatar live, two posts published, and an offer or affiliate link in place. That's the deliverable. Income depends on how consistently you post after that — most creators see meaningful traction between weeks four and eight.
What happens if I get stuck?
The bonus "Stuck? Use these" prompts are there for exactly that. And if you're truly stuck, the free 30-minute 1-on-1 call with me exists for a reason.
How does the free 30-minute 1-on-1 work?
Once you buy, you'll find my Calendly link inside the Notion workspace. Book it right away if you want a kickoff session, or save it for later in the guide when you have specific questions. Spots are limited because it's my actual calendar.
What's the refund policy?
All sales are final because of the immediate digital access. If you have a real technical issue accessing your workspace, email support and we'll fix it. The full policy is in the footer below.
Why is the price going up?
Version 2.0 adds four new modules — the video stack, content with Claude Code, characters & cartoons, and the second brain system. When 2.0 ships, the price moves to $47. If you buy now at $37, you keep lifetime access at the lower price and get every update free.
You're ready

You've been watching others build. This is where you start.

Born Faceless — $37

Lifetime access · all future updates included · 30-min 1-on-1 with Ari

Total value $652 You pay $37
Get instant access

You were never the woman who waited until she felt ready.
You were the one who started building when nobody was watching.